Market Masters Benchmarks
$50B+
Projects Built
$10B+
Client Fees Won
1,000+
Strategic Pursuits
85%
Win Rate
Are You Ready For A/E/C Market Shifts
Do you have the strategy, resources, and time to ensure your continued success in bull or bear markets
A/E/C companies in the United States, Europe, and APAC have had double-digit growth
and large backlogs of work under contract and difficult to staff. Four years of over-the top printing of fiat currency, runaway inflation, and
push asset backed currency may impact the A/E/C market similar to the 2008 recession
While it is likely that private sector markets will slow first as the capital investment is curtailed. Public sector infrastructure will initially continue for one to two years and then slow, with the time to rebound depending on tax incentives and economic stimulus policies.
And while this happens, backlogs erode, utilization drops, and overhead rates increase companies that saw no need for bolstering marketing and sales investments will wake up and try to figure out "who moved my cheese"!
Market Masters ready to help you strengthen your business development programs, implement strategic initiatives, and coach and train your seller-doers and you full-time business development professionals.
BD Benchmarking &
Performance Strengthening
At Market-Masters, we design and implement Business Development (BD) Programs that cover all aspects of marketing and sales at level of breadth and detail you need. We develop plans for the entire firm, to plans for business groups, service lines, regions, or locations.
Whether a start-up or an established industry leader we focus on learning your company's mission, vision, values, plans, and strategies. We identify strengths and weaknesses of your current business development processes, systems, staff, and resources for your continued success and growth and penetration in existing markets and readiness for new market entry.
Strategic Pursuits, Must-wins, and Sole-source
Strategic Pursuit Programs can dramatically increase your firm to consistently win larger projects and programs. We work with you to set Strategic Pursuit Program goals in terms of two to ten times ($2X to $10X) construction or fee value, win rates ≥ 75%, and MROI (marketing return on investment) ≥ 25:1 and time achieve set goals of one to three (1 to 3) years.
A Strategic Pursuit Programs enables your firm to build a portfolio of winnable opportunities (not a 'wish-list'), consistent with your strategic and operating plans. Individual strategic pursuit success requires the commitment of a trained pursuit leader who follows a structured capture plan tailored to your firm. Additional success factors include: starting six (6) months to two (2) years ahead of solicitations; create or proactively shape the opportunity; performing Client Analysis℠ , and developing an opportunity-specific Theme Modular ℠ Value Propositions.
Leadership, Coaching, and Training
Market Masters specializes Business Development Leadership and Coaching, along with on-site and virtual business development training curriculum for individuals and groups. We offer a la caret and of training from Business Development 101 to seasoned professionals and executives currently leading your firm and its major business lines, services, programs, and projects.
Market Masters regularly provides Strategic Pursuit leadership and coaching for firms and their leadership that have identified "must-win" opportunities and want to strengthen the pursuit team's opportunity to win.
How we can support you
Business Development Performance & Strengthening
At Market-Masters, we design and implement Business Development (BD) Programs that cover all aspects of marketing and sales at level of breadth and detail you need. We develop plans for the entire firm, to plans for business groups, service lines, regions, or locations.
Whether a start-up or an established industry leader we focus on learning your company's mission, vision, values, plans, and strategies. We identify strengths and weaknesses of your current business development processes, systems, staff, and resources for your continued success and growth and penetration in existing markets and readiness for new market entry.
Strategic Pursuits, Must-wins, and Sole-source
Strategic Pursuit Programs can dramatically increase your firm to consistently win larger projects and programs. We work with you to set Strategic Pursuit Program goals in terms of two to ten times ($2X to $10X) construction or fee value, win rates ≥ 75%, and MROI (marketing return on investment) ≥ 25:1 and time achieve set goals of one to three (1 to 3) years.
A Strategic Pursuit Programs enables your firm to build a portfolio of winnable opportunities (not a 'wish-list'), consistent with your strategic and operating plans. Individual strategic pursuit success requires the commitment of a trained pursuit leader who follows a structured capture plan tailored to your firm. Additional success factors include: starting six (6) months to two (2) years ahead of solicitations; create or proactively shape the opportunity; performing Client Analysis℠ , and developing an opportunity-specific Theme Modular ℠ Value Propositions.
Leadership, Coaching, and Training
Market Masters specializes Business Development Leadership and Coaching, along with on-site and virtual business development training curriculum for individuals and groups. We offer a la caret and of training from Business Development 101 to seasoned professionals and executives currently leading your firm and its major business lines, services, programs, and projects.
Market Masters regularly provides Strategic Pursuit leadership and coaching for firms and their leadership that have identified "must-win" opportunities and want to strenghen the pursuit team's opportunity to win.